Provide Offers & discounts:-
People are always looking out for offers and discounts when they buy products. It is very likely for your company to attract more customers if you provide them with the best of the offers and discounts on your products. It is very simple the higher the discounts and products on your products the more is the customer flow. This is what the giants on the internet do. You can see there is some or the other offer on their website throughout the year. No matter what your customer base is or your target audience is Offers & Discounts is the key to it all.
The Online Marketing technique:-
Hire the best SEOs, SMOs and content writers for your company. These guys are what will give you most of your traffic on the internet. These guys are the ones that will make you famous and it is very easy even for a lame person to understand that the more famous you are the more customers you will get. Your SEO has to be strong. Google is the most used search engine in the world with over 97% of the search data. Provide articles related to your company and all the announcements that the company makes. This is one big way to get traffic from other related sites as well. The more articles you publish, the higher goes your ranking on Google. This in turn will help you attract more and more customers. Facebook and other social media sites are one of the best ways to reach the masses and will help a lot in building a reputation. There are specific teams which do the SMO for your company.
Build a strong reputation off the internet:-
Though everything has now become digital, it is still necessary for a company to be known on the ground level. You will have to use the age old marketing strategies as well. Like giving out advertises on TV, Offers on pamphlets as well, maybe even a newspaper advertise can make it happen. Then comes the hoarding advertisements and advertises on trains can also work. But people knowing about you from ground zero is important and that will help you increase on you online website to a huge extent, even more than the online marketing technique for that instance. ‘Word of mouth’ there is no advertisement better than this. You get a customer by the word of mouth, he will surely stay a customer for the rest of his life.
Research about your competitors:-
Have some thorough research on what your competitors and the giants are doing. What tactics they use to target the audience? What products on their websites are selling the hottest? How have they become the giants they are? And maybe you can follow them. Do not exactly step on every foot print that they have left. But do follow them see what they are up to.
Last but not the least provide the best in class customer support. Think of your customers as your ‘God’ and do not ever take them for granted, I repeat do not ever take them for granted. This will always work in your favors. Remember, ‘You get a customer by the word of mouth, he will surely stay a customer for the rest of his life’. But this is only true when you have the best customer support and are always willing to go that extra mile for your customer’s satisfaction.