- Data of MR’s visits are not available real time.
- Difficult to co-ordinate with geographically dispersed team.
- No track on MR’s locations.
- Escalations or red flags related to field issues are not raised immediately.
- The efficiency of contact with the influencers (doctors, pharmacists).
- Sales representatives are haphazardly allotted drug samples across various departments.
THE CHATONGO SOLUTION:
- The smart message feature made it absolutely easy to dissipate and collect information.
- Tracking feature kept a track on the location of the medical represantatives.
- The customisable app left room for more features that could be made to fit the industry.
- Control over who sees the information: No information leakage.
- Two-way communication between the sales team and the management simplified.
- Sorting the workforce, a cakewalk for the organisation.
- Designated department groups targeting specialisation specific physicians (such as cardiologists, dermatologists etc.).
- Sales Reps are allotted to specific category that they have ample knowledge about.
- Better departmental and geographical data help analyse the need for promotional offers.
- Immediate corrective actions could be planned and implemented in case of Red Flags.
- Time management became more channelized and specific: for tasks and meetings.